When consumers think of performance brands, Hyundai isn’t usually top of mind. Nevertheless, Hyundai is evolving. With the release of the Genesis in 2004 and the advent of the Genesis brand in 2015, Hyundai is slowly but surely becoming a contender in the luxury and performance market.
The all new 2019 Veloster N, boasting 250 hp in the base model, starts at a less-than-budget $26,900. At first glance, this amount doesn’t appear to break the bank, which is probably Hyundai’s intent. Put another way, the Veloster N starts at $1,000 more than the 2019 Acura ILX.
A Bit More Than Before
Hyundai’s image is maturing, especially in North America. The debut of the Veloster N marks a significant departure from the 123 hp commuter hatchback first released in 2011 at well below $20K. Additionally, consumers can add a performance package above and beyond the regular N for $2,100 to reach a MSRP of $29,000. This performance N includes features like upgraded tires, brakes, exhaust, and an electronically controlled limited-slip differential. It’s not a stretch to say that the Hyundai is making a proper performance vehicle.
Finally?
No one’s saying the first generation of the Veloster was intended to be boring. The Veloster was actually designed to fill the void created after Hyundai discontinued the “sporty” Tiburon. However, despite the hatchback’s hip design, Hyundai couldn’t justify Acura pricing in 2011. Like most production vehicles, the first generation Veloster fell short of the styling and performance promises of its 2007 HND-3 concept.
Is Hyundai finally releasing the Veloster they always wanted? The answer may be right in the name, as N stands for Namyang- the location of Hyundai’s R&D facility.
The Spread
The “non-N” Veloster starts at $16,750 for the 2.0 base trim, similar to its 2011 release price. Buyers can move all the way up to the Turbo Premium at 201 hp before having to upgrade to the N. That being said, Hyundai explains that that the goal of the N is to send a race-inspired thrill surging through [the driver] the moment [they] grab the wheel. In order to get that experience, consumers will have to pay a premium; a premium that, if successful, may set a precedent for Hyundai pricing moving forward.