Fifty years ago, at the 1969 New York Auto Show, Nissan unveiled the Datsun 240Z.
Japanese vehicles were just emerging in the US market as Americans were looking for more economic options for transportation. It turns out the small Japanese cars were not only cheaper to run, but also quite fast.
The following year, Peter Brock created the competition version – BRE 240Z – and changed the landscape of American motorsports forever.
In the following 50 years, Nissan has been a staple name in the US auto and racing industry.
In celebration of their glorious heritage, Nissan launched the 50th-anniversary edition 370Z at the 2019 New York Auto Show. This special edition is a cosmetic package which can be ordered for all versions of Nissan 370Z – Base, Sport, Sport Touring and Nismo.
The base color is white with the hood painted in red. The red color then extends on the A-pillar, on either side of the roof, down the rear pillar and on the trunk. A hair-thin line extends from the back fo the headlights, under the side windows and reconnects at the rear pillar.
On the doors, there are two thick stripes. The design pays tribute to Peter Brocks’ racing car which wore a similar livery and paved the way for Nissan’s racing success. The wheels also get a thin red line on the outer circumference.
A second version of the paint job is available in silver with black accents.
To further distinguish the special edition, Nissan has added a number of 50th-anniversary badges – behind the front wheel arches, on the rear bumper, embossed on the seats and on the dashboard.
The interior is further complemented by bright red stitching, Alcantara-wrapped steering wheel, new floor mats and door panel inserts.
Nissan also launched the 50th Anniversary Special Edition GT-R.