Porsche Aims to Offset Carbon Emissions with New Porsche Impact Program

Porsche Impact

Porsche is making big moves when it comes to helping the environment. The automaker is preparing to launch their next-generation Taycan, which will be completely electric, and is planning hybrid versions of its other vehicles in the near future.

Now, Porsche has revealed its new program called Porsche Impact, a tool that allows customers to offset their carbon footprint with their Porsche vehicle based on the model and mileage. The driver can essentially choose which projects they want to support to help neutralize their carbon emissions every year.

This new program aims to support Porsche’s commitment to reducing its carbon footprint. In fact, the automaker is planning on going carbon neutral in the future to completely offset or eliminate its carbon impact on the planet.

Porsche initially plans on launching the program on company-owned vehicles but soon plans to expand into customer cars. Porsche says it hopes the program will eventually cover emissions for 3.5 million driving miles every year with their vehicles.

Here’s how it works: Porsche will provide an app where a driver can commit to investing in either national or international environmental projects such as protecting forests in the United States or protecting species in Zimbabwe, among others yet to be announced.

The driver will pay an annual fee to invest in the project to offset their emissions which will vary depending on the make and mileage of their specific Porsche.

The German automaker says that 70 percent of all vehicles Porsche has built are still on the roads today. In order to continue reducing their carbon emissions, Porsche says they’re considering the impact of their entire supply chain.

Porsche says they use 100 percent clean energy to produce their vehicles. Offsetting carbon emissions is becoming increasingly popular as it’s a creative way to reduce the impact of vehicle emissions without making major changes to an automaker’s business practices.

Another example is Porsche’s parent company Volkswagen, which has said it will invest in reforestation and other projects to neutralize emissions from cars and car factories.